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| New Research study |
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| The Coming Change in Social Media Business Applications
June 2009
This study first uncovered the shift in business use of social media from a general communication tool used primarily for public relations and marketing, to a primary tool of customer engagement. An ad campaign from the sponsor, NeuStar, included placements on LinkedIn and Facebook, the Lucid Media and Federated Media ad networks, as well as ads on the Smart Brief, IT Toolbox, and LifeHacker.com web sites.
The study is being translated into Italain, Spanish, and Portuguese by Robin Good's Master New Media and will be replicated locally for comparison in South Africa.
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| NeuStar ad for the campaign |
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