Selling 2.0

Presentations that speed the selling process

Presentations are the heavy artillery of the persuasion process. While there are many communication tools that persuade, the venue reserved for convincing the most important customers, investors, and committees is the face-to-face presentation.

A presentation that speeds the selling process is designed to:

1. Engage the audience more quickly
2. Lay out a value proposition clearly
3. Make the case that the value proposition need is immediate
4. Make the case that the value proposition is the best among competitors

Preparation and proof are the keys to success. 

• Research an audience before they get in front of them.

• Develop a persuasive strategy based on audience's unique characteristics.

• Customize content, exercises, and visuals to create a persuasive event.

• Position your product or option against competitors.

• Deliver the informational performance of a lifetime.

• Deeply involve their audience.

• Develop a dialogue that goes "beyond the obvious".

• Understand the serious business of using persuasive humor.

• Use the power of stories to persuade.

• Understand how to get commitment or change.

And finally...

• Your staff will develop a presentation that can be put to work the next business day.

Have data you need to present?
There are ways to make any content dynamic. Last year Josh gave two webinars for BPA International, the leading provider of independent audits for websites and magazines. BPA's challenge was to get media sales people to use their audit data more often on sales calls. Josh ran two hour long webinars challenging content publishers to share their BPA data with excitement. You can watch the archved webinars by clicking on the banner bellow. 

The first 10 minutes of the first webinar was posed on YouTube and has been seen by over 3,000 people. See the clip.

of the National Speakers Association

For great speech or workshop call us in New York City 718-802-0488.
Ask for Lynn Gordon, Director of Training Services.