Selling 2.0

Every audience needs a different persuasive approach. Some are moved by logic, others by emotion. Some audiences need to see a problem solved or a return on investment, others are persuaded though an inspiring message. Each approach is done differently. You plan, create, and share a presentation that persuades through logic differently than one that persuades through an inspirational message. This book shows you how to succeed at all approaches!

About the book:

Through two surveys on thousands of presentation professionals, (see survey results), research on the most persuasive presenters of our time, and dozens of contemporary interviews, author, Josh Gordon, has identified the only 14 persuasive strategies you will ever need to dramatically increase your persuasion power.

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Book table of contents

Buy it now! 

Based on comprehensive research involving over two thousand professional presenters, research on the greatest persuasive presenters the world has ever known, and over fifty  contemporary interviews presentation guru Josh Gordon (Author of Selling 2.0 and Tough Calls) takes you step-by-step through the entire empowering process. ………….

It's a system based on ground breaking research

Read review on Sales Gravy
Read parts on Google Books

January 2007 Chinese language version released 

Visit "Presentations That Change Minds" on the McGraw-Hill website

Click here for to read a special pre-publication offer from Amazon.com (offered with a later revised prepublication cover!)

"Presentations" is my second effort with McGraw-Hill here is my first project with them, translation of my second book "Tough Calls" into

Media Coverage:

• Review in iemma Journal, March 2008, India HERE
• Reviewed in Realtor magazine
• CRM Manager
• KeralaNEXT News (India)
• Featured in NAPR member newsletter
• XTV World
• PR Tools 4U! Website
• Article 10 Website
• LeeAndra Temescu's popular "The Contrary Public Speaker" pod cast featured a news item. Hear the news item in LeeAndra's news section at between 4:55 to 7:29 of this podcast.
• Cover story:  "Be the Champ"
• "Speak and stand out"
• The day after the "FastCompany" write up "Presentations" hits 529 on Amazon.com 
• "Fast Company Now" lists ways to persuade from the book
• Yahoo News"Research Identifies Strategies That Can Double Your Persuasion Power"
• MSN My Spaces
• Topix News
• Biz Beat website
• Spanish blog!
• Cover story and 4 page article in "Sales Reps Advoros", "How Persuasive are Your Presentations?" 
• "Democrat and Republican Persuade Differently" story posted on "Digg.com" draws a feisty Republican response
• Lead story on the Freelance Writing Website 
• On Yahoo News:"Start Your Presentation with a Story Not a Joke"
• Chronicles of a MBA wannabe "inspired by the book"
• Low cost borrowing (UK)
• Xeal Financial Service Industry
• "Selling Power Presentations Newsletter" Chart: "Less than half of presenters have an audience involvement plan"
• "News So Like The Satan" (UK) Republicans and Democrats persuade differently 
• On Yahoo News "Democrats and Republicans Persuade Differently"
• Xeal website
• Closer Blog
• Lead story "Selling Power Presentations Newsletter" story on " the presentation that shares a solution"

• Random Ramblings Of A Church Gatherer (Persuasive Sermons) April 18
• Mercadotecnia Alternativa (Mexico) April 18
• MSN "Spaces" (pick up from FastComany blog) April 18
• Financial Service Blog March 27
• "Persuasive Topics" blog "Presentation Software" blog "New about Hindi Sms Joke" blog "Online Banking" IRC News - Business News blog" SEO Service Blog
• "FeedsFarm" blog
• "Persuasive Advertisements" blog

Misc:
"Presentations That Change Minds" goes to Harvard. (Announced as a new book at Harvard University's Baker Library also to the University of Washington

• Three "Presentations That Change Minds" releases on Google News