Selling 2.0

Reach your full sales potential

Books

“Presentations That Change Minds”

Won a Gold Medal Award at the

2008 Sales Book Awards


Josh Gordon books
Presentations That Change Minds
McGraw-Hill, 2003
The first strategy book written on persuasive presentations. Covers the 14 basic persuasive strategies, each in it's own chapter, showing how to research, plan, create, and share each one.  

Selling 2.0 -- Motivating Customers in the New Economy
Berkley Books, 2001
The first book written on "2.0" for sales. Started the idea that salespeople must move from being product advocates to "customer motivators." Research on the book uncovered the underrated importance of trust in the buyer seller relationship.  
 
Tough Calls -- Selling Strategies to Win Over Your Most Difficult Customers
AMACOM Books, 1997
The first book written on selling the problem client. 

Competitive Selling: A Fundamental Approach
Folio Books, 1991
One of the first professionally written books on media sales
International translations:

"Presentations That Change Minds" just got translated for the second time in Chinese this new release is published by the Hong Kong division of McGraw-Hill.
Click HERE to read the rest!
Translations

Translations:

Selling 2.0 Through Gabler (Bertelsmann)
http://www.gabler.de/cgi-bin/shop.cgi?action=show&isbn=3-409-11839-X&site=g&sessiondata=&lie=titel.db&fshop=action%3dshow%26site%3dg%26fs%3don%26sessiondata%3d%26cat%3d3-409-11839-X
Buy it on Amazon's German site
Read a German article based on

the book in "salesBusiness" Pg 1, 2, 3


"Tough Calls":

A German translation of "Tough Calls" has just been released in February 2004 by Verlag Moderne Industrie.

Media Coverage

  • B to B Media Business April 2005 Pg 24, "Hiring Outside Sales Reps"

  • January/February 2005 Selling Power, Page 38, "Expert Advice" on listening

  • September 2003 Selling Power, "Don't Cave on Price", page 54

  • August 2003 Folio, "MULTIMEDIA MOTION"

  • Cover story: Small Business Chronicles July 03,"Motivating your customer by building trust"

  • m-10, Summer Premier Issue, pg 18 "Seizing the ROI Initiative"

  • United Litho's "Pressproof" Mailed 4-03 cover story interview

  • Cover Story: The Small Business Chronicles 4-24-03 : "The Client Who Complains About Everything"

  • May Folio Magazine

  • Financial News (Korea)

  • MK News (Korea)

  • Donga (Korea) :

  • Sales & Marketing Management, 3/02, page 16. Josh on using the Internet to help get phone calls returned

  • Feb 2002: Josh's "Selling Through A Slump" article posted on Visa International's intranet

  • salesBusiness (Germany) "So werden Sie zum "Kundenmotivierer" 11/'01 Page 1, 2, 3

  • Inc Magazine 11/01

  • Sales & Marketing Management 8/01 Josh's picture on page 69

  • Better Business Focus (UK) 9/01

  • SalesForce Magazine (UK) follow up article 6/01

  • WCBS 6/6/01 Joe Connolly interview repeated
  • WCBS 6/5/01 Joe Connolly interviews Josh
  • WCBS 6/4/01 Joe Connolly quotes Josh
  • Business 2.0 5/29/01 Josh's picture on page 45
  • Business 2.0 5/1/01 Josh's picture on pg 47
  • Sales & Marketing Professional 5/01 (UK)
  • Business 2.0, 4/15/01 issue. Josh's picture on pg 52
  • Sales Force Magazine (UK) interview 5/01 page 1, page 2
  • Sales & Marketing Professional, (UK) .
  • Working Wounded, Nationally Syndicated Column
  • WorkWise, Nationally Syndicated Column
  • The Selling Advantage issue #292 Cover Story
  • Industry Week
  • The Selling Advantage issue #290 Cover Story
  • Sales Reps Advisor
  • USA Today, "Snapshot"